A man in traditional attire, likely a shepherd, handles a…

Going by the rest of the roll. Nobody has checked this frame.

Place: Probably Marta, Italy — see case 36, on another frame
Date: Probably 1990 to 1995 — see case 36, on another frame

Which country is this?

A guess, not an answer. You'll see what everyone else said.

Machine-generated description — written by an image model, not by a person.

A man in traditional attire, likely a shepherd, handles a sheep in a public or market setting. His white tunic, dark hat, and rope-wrapped sheep suggest rural labor. Signs in Cyrillic indicate Eastern Europe, possibly Bulgaria. The 1960s–1980s era clothing and setting point to a mid-20th-century rural scene. [Traditional shepherd handling sheep in Eastern European market ]

ShepherdLifeBulgaria1970sRuralTraditionFolkCraft